Success Factor: Corporate Culture

Developing a Corporate Culture for High Performance and Long-term Competitiveness, Six Best Practices

Sonja A. Sackmann

Bisher keine Bewertungen
0.0

+ Merken

Lies mit dem Standard- oder Partner-Abo Unterhaltungs­literatur und alle Fachbücher aus unserem Katalog.

Beschreibung zu „Success Factor: Corporate Culture“

Do corporate culture and leadership contribute to a firm's success? And if so, how? How can a company create and develop its corporate culture to compete successfully over the long term? Answers to these questions emerge in case studies of the business practices of six long-established and world-renowned companies: the BMW Group, Deutsche Lufthansa, Grundfos, Henkel, Hilti and Novo Nordisk. In a project initiated by the Bertelsmann Stiftung, researchers investigated these firms and analyzed the central characteristics of corporate success from a culture perspective. The case studies render a detailed picture of each firm's distinctive corporate culture and the factors that shape it. Based on these examples, Sonja A. Sackmann has identified concrete strategies and practices that illustrate how a company's management can make a significant contribution toward developing a dialogue-oriented corporate culture that supports a firm's viability. The appendix provides a checklist for readers who want to develop their firm's culture and practice culturally aware management.

Verlag:

Verlag Bertelsmann Stiftung

Veröffentlicht:

2011

Druckseiten:

ca. 229

Sprache:

English

Medientyp:

eBook


Ähnliche Titel wie „Success Factor: Corporate Culture“

Lesen. Hören. Bücher erleben.

Jetzt kostenlos testen