Key Money Talks

As CEO and founder of the Location Group in Zürich, Marc-Christian Riebe has been making the news for quite some time. His hard-hitting research publications, provocative way with words, and easy-going style have all thrust him into the limelight. But this prominent real estate expert also has a storied past full of ups and downs. He knows how the worldwide market for luxury brands works. The list of brands for which he has developed new locations reads like a "who's who" of the fashion scene and restaurant industry. He lives his life according to one motto: "The streets are paved with gold!" In this book, Riebe describes his unconventional business structures, gives an insight into the toughest defeats he's suffered, and provides readers with an intimate look at his wild private life.