New Business Models in the Digital Age

Name: New Business Models in the Digital Age
Author: Javier Celaya

Javier Celaya María Jesús Rojas Elisa Yuste José Antonio Vázquez

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Beschreibung zu „New Business Models in the Digital Age“

Over the last several years, the Internet has transformed business models and the way companies in various sectors, like the media, airlines, tourism, financial intermediaries, etc., are organized. Ev

Over the last several years, the Internet has transformed business models and the way companies in various sectors, like the media, airlines, tourism, financial intermediaries, etc., are organized. Every company that packages content and markets it through intermediaries will go through a change in its business model, and companies in the cultural sector will be no exception to this structural transformation process. A new era is fast approaching in which the way a business handles its relationship with consumers (B2C) will outweigh the current business-to-business (B2B) intermediation model. The objective of this study is to provide professionals in the book world, whether they are publishers, agents, authors, booksellers, or librarians, with a broad analysis of the business models currently available on the Internet so that they may determine where their business opportunities lie and what the benefits of each of these models are for their companies.

Über Javier Celaya

Javier Celaya is the vice president of the Spanish Digital Magazines Association (ARDE), member of the Executive Board of the Digital Economy Association of Spain and CEO and founder of Dosdoce.com, an online portal analyzes the use of the new technologies in the cultural sector and publishes annual studies related to trends in the cultural sector: “Social Networks Management Guide"; “Book digitalization trends in Spain"; “Web 2.0 trends in museums & art galleries" and “The role of communication in book promotion", among others.

Javier is author of several books (“Corporate blogging", “Corporate strategies in the web 2.0“, “Business Communication 2.0″, etc.) and writes daily in the Spanish digital cultural trends focused blog Comunicación Cultural.

He also is the co-director and adjunct professor of the Digital Publishing Master at the University of Alcala in Madrid. Javier holds a Master's Degree in International Relations from Columbia University in New York and Bachelor of Science degree in Economics from Boston College.

Verlag:

Dosdoce

Veröffentlicht:

2015

Druckseiten:

ca. 110

Sprache:

English

Medientyp:

eBook