'The Lure of the Labrador Wild' is a real-life tale of three men's fight for survival in the unforgiving wilderness of Labrador in 1903. With a gripping narrative and vivid descriptions, author Dillon Wallace tells the story of their ill-fated expedition to explore the interior of Labrador, which quickly turns into a desperate struggle for survival, as the men make fatal errors in planning and judgment that lead them to the brink of starvation and death.