Yonca Limon-Calisan

Prof. Dr. Yonca Limon-Calisan is Professor and Vice President for Research at Brand University of Applied Sciences in Hamburg, Germany. She received her PhD from Christian-Albrechts-University in Kiel, Germany. Her research focuses on consumer psychology, neuromarketing and brand management, with particular emphasis on brand equity, priming, brand personality, store atmospherics, and brand purpose. Her research has been published in leading academic journals, including the Journal of Business Research, Journal of Brand Management, and Journal of International Marketing.